how. does. she. do. it?!
Happy Tuesday, my design loving friends! I'm so thrilled to introduce someone that I've admired for years....and also had the privilege to work with in our early days as interior designers.
Jennifer Laura, of Jennifer Laura Design, is a wedding/event/party planning aficionado that can create one-of-a-kind events that are truly BREATHTAKING. To prove my point, you can check out some of her website photos that I've included below. I told ya so.
Jennifer and I met when we worked together for a high-end interior design firm in Houston back in 2010. Since then, we've both moved on in our own entrepreneurial paths, and I've been an avid fan of Jennifer's work ever since.
So, let's get the know Jennifer and try to figure out how in the world she makes this gorgeousness happen.
What is your professional background? How did you end up where you are now?
I have a degree in interior design and art. After planning my wedding I just weddings on the brain and really fell in love with the whole process. I just had to keep going so three and a half years ago I started this business and had NO idea what would happen.
You mention on your website that your background as an interior designer greatly affects your process in designing events. What about interior design and event planning works so well together?
Sourcing items, sourcing fabrics, and coming up with fresh and new ideas. It's all very reminiscent of what I did as a designer. The nd product is very different, but the design process is so similar. Now planning a wedding and building a house....those are two different things, but designing a house and designing a wedding...
How do you become repeatedly inspired to create fresh/new events for your clients every. single. time?
My clients are really what inspire me. It's so easy to do something different and new when my clients are all so different. I never have a client who comes to me and says I love X wedding that you did and want to replicate it and thank God for that. They bring me fresh, inspiring ideas and a lot of them really push me to get out of my comfort zone and do some crazy things.
What is the most difficult aspect of your business?
I think the business aspect of tracking expenses and hours and miles...and money. I'm dreadful with money.
What is the most rewarding aspect of your business?
Getting the photos back after an event or styled shoot and then having them featured somewhere, it's a great pay-off after so much work goes into the big day.
How would you describe your personal design style and what do you think has affected it the most?
My style is so all over the place. I think it's a mish mash of boho, glam, mid-century, and modern.
What are your tips for living stylishly at home, even when juggling a career, husbands, and babies?
Staying organized is the only way I can survive. I purge our home of things we no longer use about twice a year. I also use work deadlines to make me finish rooms- like my office, I had to set a date on the calendar to have it photographed otherwise I never would have finished it. t's always a balancing act and there are a lot of weeks where I feel like my husband and I just cross paths passing off our kid and never actually interact. Those weeks are hard. Last weekend we had a big event and halfway through the event we realized that this is the most time we've spent together being awake in over a month.
your order at starbucks: vente vanilla bean with java chips
your favorite home decor stores: I'm a cheapskate, so my favorites are Ikea, Target, and Urban Outfitters (they have great stuff online that they don't carry in store), but then occasionally I love to splurge in places like West Elm and Anthropologie.
your favorite current color scheme: I love black, white, and gold (this has been my favorite for about 4 years now, so I feel like this one has some staying power). I also love really minimalist spaces in taupes, creams, and whites, with lots of natural wood. I also love a ton of color- blues, greens, blushy pinks, yellows, I'm about to have my living and dining room photographed and it's just really a hot mess of color in there.
your biggest pet peeve: My husband leaves little piles of change all over the house. We're talking dimes, pennies, quarters....on his nightstand, his dresser, on the kitchen counter, EVERYWHERE.
favorite item in your home: This blue MCM bench from target. I bought it for my office, but then ended up moving it into my living room last weekend and it looks even better in there. I've used it in 2 different wedding shoots now too. It's just this perfect little accent piece that orks everywhere.
your favorite uston spot: I really love Alvin. I know this is so not a cool thing to say at all- but they have some neat things there- I love Frobergs, oliday Acres Christmas tree farm, and Bayou Wildlife Park. I didn't grow up around here so it has been fun discovering all these neat little places with my family over the past few years.